§ Listings
Improving CTR
The single biggest lever on your account, engineered.
Your main image is the only piece of creative Amazon shows in search. A 1% CTR lift on a $50K/mo product is roughly $6K of incremental revenue, every month, forever. We design 3-5 hero variants, then prove the winner with Manage Your Experiments before it ships.
§ This is for you if
You're nodding at at least two of these.
- 01Your impressions are high but your click-through is below category benchmark.
- 02You've never tested your main image - you just shot it once and prayed.
- 03Competitors are stealing the click on the search results page.
§ What you get
Concrete deliverables. No vague retainers.
CTR audit
We benchmark your current CTR vs the top 10 in your search results.
3–5 main image variants
Designed around real Amazon shopper psychology - scale cues, badge hierarchy, contrast.
Compliance pass
Each variant passes Amazon's main-image policy (white background, product fills 85%, no text-on-image where prohibited).
MYE test setup
We launch the A/B in Amazon's Manage Your Experiments and monitor for statistical significance.
Winner ship + report
After 4-6 weeks we ship the winner, document the lift, and hand you the data.
§ How it works
Four steps, no surprises.
Audit
Pull your CTR, search query report, and competitor hero stack.
Design
3-5 variants delivered in 5 business days.
Test
Launch in MYE - 4-6 weeks for significance.
Ship
Winner goes live, full report goes to you.
§ Common questions
The ones we answer on every intake call.
Do I need to be Brand Registered?
Yes - Manage Your Experiments requires Brand Registry. If you're not, we can A/B externally with a shopper panel instead.
What if no variant beats the control?
Then we keep the control and re-design. We don't ship losers.
Ready to fix this on your account?
Book a 30-min audit call. We'll tell you exactly what we'd do - and what we wouldn't.