Conversion Optimization
Every block on the PDP is a hypothesis. We measure it, replace it, measure again - forever.
- 01Pull session-level data (sessions, unit session %, buy-box %)
- 02Diagnose the drop-off - image, copy, price, social proof, A+ block
- 03Build a fix + a hypothesis (“if we change X, CVR will move by Y”)
- 04Ship, watch 2 weeks, attribute the lift
- 05Lock the winner. Go again on the next biggest leak.
