Aadamo LabsOur Process

    Growth isn't a launch. It's a loop.

    Most agencies run a 90-day project, hand you a deck, and leave. We run a permanent loop on your account - audit, rebuild, test, ship, measure, repeat.

    AuditStabilizeRebuildTestScale
    Always-On

    § The Spine

    Five phases. No phase ever stops.

    These aren't sequential steps you graduate from. Once you're in Full Account Management, all five phases are running on different ASINs at the same time - week after week, quarter after quarter.

    01

    Audit

    Catalog-wide health check. P&L per ASIN, search query report, suppressed listings, ad spend heatmap, review sentiment, competitor share of voice.

    02

    Stabilize

    Fix the leaking buckets first. Reinstate suppressed ASINs, kill bleeding ad campaigns, repair backend keywords, recover Buy Box.

    03

    Rebuild

    Top 20 ASINs first. New main images, full A+ stack, rewritten copy, indexed backend, Brand Store refresh.

    04

    Test

    Manage Your Experiments + external shopper panels. Hero images, A+ blocks, titles - only proven winners ship.

    05

    Scale

    Margin-true PPC scaled around verified conversion. Share of voice expansion, defensive branded coverage, DSP layered on top.

    Then back to Audit. Forever.

    § The Sub-Loops

    Four loops running underneath the spine.

    These are the disciplines that turn a one-time rebuild into compounding growth. Each one runs on its own cadence. None of them ever finish.

    Conversion Optimization

    Cadence · Continuous

    Every block on the PDP is a hypothesis. We measure it, replace it, measure again - forever.

    1. 01Pull session-level data (sessions, unit session %, buy-box %)
    2. 02Diagnose the drop-off - image, copy, price, social proof, A+ block
    3. 03Build a fix + a hypothesis (“if we change X, CVR will move by Y”)
    4. 04Ship, watch 2 weeks, attribute the lift
    5. 05Lock the winner. Go again on the next biggest leak.
    +62%Avg CVR lift, 90 days

    A/B Testing

    Cadence · Always-on

    Manage Your Experiments + external panel testing. We never ship a hero image we haven't proven beats the control.

    1. 01Hypothesis library (3–10 active per top ASIN)
    2. 02Pre-test with external Amazon-shopper panel for direction
    3. 03MYE A/B with statistical significance threshold (95%+)
    4. 04Ship the winner, retire the loser, queue the next test
    5. 05Document everything in a per-ASIN test log
    47Avg tests/yr per top ASIN

    Review Management

    Cadence · Daily

    Reviews are conversion signals AND product-research goldmines. We mine them, respond to them, and feed them back into creative.

    1. 01Daily monitoring across all ASINs + variations
    2. 02Respond to negatives within 24h (where Amazon allows seller response)
    3. 03Vine + Amazon Brand-Tailored Promotions for new launches
    4. 04Mine review sentiment for the next A+ rebuild
    5. 05Flag policy violations + abusive reviews via Brand Registry
    <24hNegative review response

    PPC Optimization

    Cadence · Weekly

    Margin-true bids, weekly negation, search-term harvesting. We don't chase ACoS - we chase contribution margin.

    1. 01True P&L per ASIN — ACoS net of COGS, FBA, refunds
    2. 02Weekly bid + budget pass across SP, SB, SD
    3. 03Negative keyword harvest from search-term report
    4. 04Promote winning search terms to exact-match campaigns
    5. 05Monthly executive read-out: GMV, true ROAS, share of voice
    −34%Avg ACoS reduction

    § Our Tooling

    Proprietary tools. In-house AI.

    We don't run your account out of a Google Sheet. We've built our own internal tools - and trained our own AI on the patterns we've seen across hundreds of accounts - to make every loop faster, tighter, and harder to compete with.

    Internal Platform · Aadamo Listings

    Every test, every brand, every winning hero - in one place.

    Our internal listings platform stores every A/B test, every before/after, every A+ module, every winning hero image we've ever shipped - searchable, filterable, and used to brief the next test on your account.

    300+
    Tests logged
    50+
    Brand projects
    1.2k+
    Creative assets
    See it in action on real case studies
    AI · Copywriting

    Aadamo Copy Engine

    In-house LLM workflow trained on the listings that won. Drafts titles, bullets, and A+ copy in your brand voice - humans always finish the job.

    AI · Vision

    Hero Image Scorer

    Computer-vision model that scores main-image variants for thumbnail clarity, contrast, and policy compliance before they ever hit MYE.

    Internal · Analytics

    Margin-True Dashboard

    Custom P&L per ASIN - true ACoS net of COGS, FBA, returns, and storage. The number you actually scale on.

    AI · Reviews

    Review Sentiment Mining

    Daily LLM pass across reviews + Q&A across your category. Pulls out the next 5 objections to answer in your A+ rebuild.

    Internal · Testing

    Test Velocity OS

    Our hypothesis library, MYE queue, and statistical-significance tracker. Keeps a test always running on every priority ASIN.

    AI · PPC

    Bid Co-Pilot

    ML layer on top of weekly PPC ops - flags wasted spend, surfaces emerging search terms, and recommends bid moves. The strategist always approves.

    AI accelerates the work. Operators still own the call.

    Nothing ships from a model on its own. Every AI output - copy, creative brief, bid recommendation, sentiment summary - passes through a senior strategist before it touches your account. Your data isn't used to train external models, ever.

    § The Weekly Cadence

    What every week looks like.

    Full Account Management isn't a Slack channel that goes quiet between quarterly reviews. This is the rhythm we run - every week, on every account.

    Mon

    Pull weekly performance data + flag anomalies

    Tue

    PPC bid + budget optimization across all campaigns

    Wed

    A/B test review + advance/retire/launch

    Thu

    Creative & A+ iteration on next ASIN in queue

    Fri

    Client read-out + next-week roadmap

    300+
    A/B tests run
    47%
    Avg CTR lift
    <24h
    Negative review response
    Weekly
    Margin-true PPC pass

    § What this means for you

    You stop checking Seller Central at 11pm.

    The loop runs whether you're watching or not. You get a weekly read-out, a monthly executive report, and a Slack channel where you'll usually hear from us before you have to ask.

    • A test is always running on your top ASIN.
    • A negative review never sits unanswered for 24+ hours.
    • Your PPC gets a margin-true bid pass every week.
    • Your top 20 ASINs get a creative refresh queued every quarter.
    • Your weekly read-out shows GMV, true ROAS, and what's next.

    Ready to put your account on the loop?

    45-minute audit call. We'll walk you through what we'd test first, and what we'd leave alone.