Just launching?Thinking about launching?
We're part of Amazon's NSI+ program through our agency partnership with Amazon — covering the US, Canada and EU/UK. That means new brands launching with us can access Amazon's new-seller incentives instead of leaving them on the table.
Amazon SPNCertified Partner
- USUnited Statesamazon.com
- CACanadaamazon.ca
- UKUnited Kingdomamazon.co.uk
- EUEuropeDE · FR · IT · ES
Incentive values, eligibility windows and credits are set by Amazon and differ per marketplace. We confirm what you qualify for before you spend anything.
§ What NSI+ unlocks
Amazon funds part of your first year.
NSI+ is invite-only and open to sellers inside their first 12 months. It includes everything in standard New Seller Incentives, plus the benefits below at no extra charge.
Member savings
Lower fees and hard credits while you are still finding your feet.
Up to $25,000 USD in AWS credits
Access to AWS Activate resources, tooling and expertise through the program.
Coupon fees cut roughly in half
US: $2.50 participation and 1.25% performance instead of $5.00 and 2.5%. Canada: $1.00 and 0.75% with a $250 cap instead of $2.00 and 1.5% with a $500 cap. Applied automatically.
Amazon Vine enrolment fee waived
Get your first products in front of trusted reviewers without paying to enrol (US benefit).
Two deal fees waived every week
Any combination of two Lightning Deals or Best Deals, weekly, with the fees waived.
Brand visibility & protection
Placements and protections most new brands cannot buy their way into.
Free ads on Amazon's streaming service
Run 15 or 30 second video commercials on Prime Video Fast (formerly Freevee) at no media cost (US benefit).
5,000 free Transparency codes
Serialise your products so counterfeits and inaccurate items never reach your customers.
Dedicated Offer ASIN protection
For eligible products only you sell, protecting your listing from being shared out.
NSI+ Launch Marketing placements
Value-add marketing spots on Amazon detail pages for marketing-ready brands in eligible categories.
Deals and high-traffic events
Automatic consideration for deal-focused and seasonal event pushes.
Influencer and social marketing
Features through top creators, plus Amazon's own social channels — @Amazon, @Home, @Fashion, @Beauty — and TikTok and Instagram story or in-feed content.
Amazon Storefront Collections
Your products surfaced inside Amazon's curated category shopping experiences.
Supply chain
Cheaper fulfilment and shipping through your first inventory cycles.
Discounted Multi-Channel Fulfillment
Fulfil orders from any sales channel with 5% off 3-day Standard and 12% off 2-day Expedited for a year, plus a free Account Manager consultation (US benefit).
Buy with Prime pricing
Prime badge and checkout on your own website: 100% off Prime service fees for 6 months, then 20% off for 6 months, and 5% off fulfilment fees for 12 months (US benefit).
5% back in shipping credits with Veeqo
Two months of 5% back on shipping, plus a third month because you are enrolled in NSI+.
Listing discoverability
Amazon's own teams working on your listings alongside ours.
A+ Content creation, including Premium A+
Premium A+ access as a brand-registered NSI+ seller, and Amazon's benefit team can build the content for you.
Detail page review and recommendations
Expert review of your product pages for visibility and sales.
Keyword search recommendations
Customised keyword guidance to improve discoverability and search rank.
Listing quality report
A personalised report showing exactly where your catalogue is weak.
Product variation support
Complimentary help creating or fixing your variation families.
Benefits vary by marketplace and several marketing placements are subject to additional Amazon eligibility requirements — inclusion is not guaranteed. Some benefits require a US billing address, or shipping from a physical US location. Amazon sets and can change all values, caps and windows.
§ How we launch you
Order matters.
Nearly every new seller we speak to has already burned part of their incentive by registering things in the wrong sequence. Talk to us before you create the account.
Fit check
A short call. We confirm your product, brand registry status and target marketplace, and whether you still sit inside the new-seller window.
Enrol correctly
Most sellers lose incentives by setting the account up in the wrong order. We sequence entity, brand registry and enrolment so nothing is forfeited.
Launch the right way
Listings, images, A+ content, keyword architecture and a first-90-day ad plan built to convert, not just to exist.
Claim and compound
We track the credits, apply them where they earn most, and reinvest the cash back into ranking momentum.
Let's see what Amazon will put behind your launch.
One short call. We confirm eligibility for the US, Canada, UK or EU, and map your first 90 days — whether or not you launch with us.
Book your eligibility callAadamo Labs is an independent Amazon Service Provider Network partner. New Seller Incentives are administered by Amazon; eligibility, amounts and terms are determined solely by Amazon and subject to change.