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Launch · 7 min read
Launching on Amazon: what the first 90 days should look like
A realistic timeline for new brands — from listing build to first reviews to steady ranking.
New brands often expect sales on day one. In practice, the first 90 days are about building the foundations that let Amazon trust your listing.
Days 1–30: build it right
- Brand Registry and the New Seller Incentives you qualify for.
- Keyword research before writing a single line of copy.
- Main image and gallery designed for mobile first.
Days 31–60: get the first reviews
Use Vine for early reviews, run tightly focused ads on a handful of exact-match terms, and watch conversion rate daily.
Days 61–90: widen the net
Once the listing converts, expand keywords, add Sponsored Brands, and start building toward organic rank on your main term.
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