100% Increase Sales
Boosting Conversion Rate for Viszen M Supplement
+83.5%
Increase in Sales
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ICP Validated
Optimized for Target Audience
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Summary
Viszen M Supplement, a premium wellness brand, was struggling with low conversion rates (CVR) despite strong demand. In January 2024, their CVR was 9.84%, limiting their ability to maximize revenue from existing traffic. Our team at Aadamo Labs implemented a data-driven listing optimization strategy, leveraging Amazon’s first-party tools and off-Amazon focus group testing, resulting in a dramatic CVR increase to 18.06% by May 2024—an 83.5% improvement.
Tackling Market Challenges
Highly Competitive Category
The Home & Kitchen category is notoriously competitive, leading to significant price competition and high CPCs (cost-per-click).
High TACoS
With an overall TACoS (Total Advertising Cost of Sales) of 45%, the client’s sales were declining month-over-month, necessitating a strategic overhaul.
Low Profitability
The high dependency on PPC and the saturated market share were eating into the client’s profitability.
Low Organic Sales Share
Despite having mature products, 60% of the client’s sales came from PPC, indicating low organic sales.
Improper PPC Campaign Structure
Campaigns were not optimized, with all variations bundled together, leading to inefficient spending. Many campaigns were overloaded with keywords, and top organic keywords were not given enough focus.
High ACOS for PPC
The client faced high ACOS (Advertising Cost of Sales) and needed to control wasted spend to become profitable.
Strategy Implementation
1. Data-Driven Target Audience Validation
We leveraged Amazon Demographics Data to analyze key details about the ideal customer profile (ICP), including:
- Age group of the majority of buyers
- Household income range
- Gender split and buying motivations
Using this data, we ensured that our lifestyle images featured people who represented the actual buyers, reinforcing relatability and trust.
2. Conversion-Optimized Image & Content Strategy
To create a compelling visual story, we built our image sequence and messaging using:
✅ Customer Review Data: Identified the most praised benefits and addressed concerns visually.
✅ Competitor Analysis: Studied top competitors’ best-performing images and created better, more persuasive alternatives.
✅ Psychological Triggers: Applied social proof, authority, and ease-of-use messaging to build buyer confidence.
We also tested different headline variations and infographics in Intellivy Focus Groups, gathering real customer feedback before deploying on Amazon.
3. A/B Testing & Amazon-Backed Validation
To ensure our optimizations delivered measurable results, we ran multiple rounds of Manage Your Experiments on:
🔹 Main Image: Testing lifestyle vs. product-only images.
🔹 Title & Bullet Points: Finding the highest converting format.
🔹 A+ Content Layout: Comparing different visual storytelling approaches.
4. Trust-Building & Click-Through Rate (CTR) Enhancements
We recognized that low CTR was a bottleneck, so we:
🔸 Refined Ad Copy & Headlines to align with high-performing organic search terms.
🔸 Introduced Stronger Guarantee & Authority Signals in the secondary images.
🔸 Emphasized Unique Differentiators directly in the first three images to increase engagement.
Results
📈 +83.5% increase in Conversion Rate (9.84% → 18.06% in just a few months)
🔥 Higher Click-to-Purchase Ratio, leading to better ROAS and more efficient ad spend
🏆 Increased Trust & Brand Authority, resulting in stronger organic sales
🎯 Optimized Listing Elements Validated by Real Customer Data
By integrating Amazon-backed insights, external consumer feedback, and a data-driven creative approach, Viszen M Supplement successfully transformed into a high-converting, category-leading listing in just a few months.
Results (Amazon CA)
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