100% Increase Sales
Scaling Live Kuna
27,604%
Increase in Sales
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110%
Increase in CVR
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#2
Top 10 in its Category
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574
Days with Aadamo Labs
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Summary
Live Kuna is a vertically integrated food brand that partners directly with Ecuadorian farmers to create healthy and sustainable food products. When they launched on Amazon in August 2023, their sales were limited, generating only $91.95 in the first month. Our team at Aadamo Labs helped them scale their sales to $25,474 per month, securing dominant rankings in the alternative flour category.
Challenges
Live Kuna faced several obstacles that limited their growth on Amazon:
Smaller Margins
Profitability was constrained due to cost structures and competitive pricing.
Budget Balancing
Struggled with allocating ad spend effectively while maintaining profitability.
Distributor Competition
Previous distributors were allowed to sell on Amazon, creating competition and brand dilution. We had to reclaim contribution rights.
Low Conversion Rate (CVR)
The product listing had poor optimization, leading to weak conversion rates.
Low Click-Through Rate (CTR)
Ads and organic rankings were not attracting enough potential customers.
Strategy
To address these challenges, our team implemented a full-service Amazon marketing strategy:
Securing Contribution Rights
We worked with Amazon to regain control of the brand’s listings from unauthorized distributors.
Listing Optimization & CRO
Improved product images, A+ content, and rewritten copy with keyword-rich, persuasive content.
PPC Campaign Restructuring
Implemented a refined advertising strategy focused on high-intent keywords, bid optimization, and budget control.
Ranking Domination
Focused on ranking for top category keywords, securing positions 1-3 for high-traffic search terms.
External Traffic & Brand Awareness
Leveraged influencers, social media, and external traffic sources to drive additional sales.
Results
Sales Growth:
Increased from $91.95 in August 2023 to $25,474 per month by June 2024.
Category Domination:
Ranked #1-3 for all top alternative flour keywords.
Improved CVR & CTR:
Optimized listings and ads resulted in a significant boost in click-through rates and conversions.
Stronger Brand Control:
Eliminated unauthorized sellers, ensuring brand consistency and maximizing margins.
Improved Keyword Ranking:
Achieved top ranking for all relevant keywords within 6 weeks of our partnerships. So whenever any of our customers search our top keywords, Live Kuna shows up.
Conclusion
By implementing a holistic Amazon growth strategy, Live Kuna successfully transformed from a slow starter to a category leader in less than a year.
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